Your corporate or organizational "story" as told through your marketing communications is weak relative to the strength of your value proposition — or relative to your competitors

You don't know how well your story is resonating with customers or prospects

You're about to launch a new company, organization, product or service

You reach a critical milestone in the evolution of your organization, and need to tell people about it in the most effective ways

Your sales pieces don't generate the results they should

You're not using public relations (free media) or advertising (paid media) to fully leverage the power of the media to tell or reinforce your story

Your products, services or people only get mentioned in the media, not written about

You're not sure your marketing or communications program spending is appropriate relative to your goals and overall budget

Your website isn't enhancing your customer experience or clearly communicating your value proposition

You don't have enough staff (or any senior staff) to develop, execute or maintain necessary marketing, communications or public relations projects and programs