Marketing

• Helped a regional services firm embarking on an ambitious business plan evolve its corporate positioning to more strongly differentiate itself, and integrated the firm's new positioning into a series of marketing communications including a website
   
• Helped a national information services company develop measurable "metrics" that can be used by the firm to reinforce its value proposition to customers and demonstrate its business-plan success to investors
   
• Helped a pre-IPO industrial property REIT rebrand itself with a new name, evolved company positioning, website and marketing collateral
   
• Developed a conceptual framework, including design templates, for a national public affairs advocacy advertising campaign
   
• Created a modular, flexible brochure system for a business services provider, and adapted the content for the company’s new website
   
• Pitched a consumer contest to a major-market TV station; the contest netted client airtime over a six-week period, generated over 2,000 entries, dozens of immediate business leads, and measurable brand-awareness — supporting the print advertising and direct-marketing under way concurrently
   
• Named an Internet portal that will serve buyers and sellers of a particular type of real property
  

Media

• Generated client news coverage in TIME, Business Week, The Washington Post, the Los Angeles Times, The Wall Street Journal and on CNN
   
• Created and executed a public relations plan for an online-product launch by a national business services company
   
• Managed all aspects of event logistics and media relations for the groundbreaking of a $1-billion mixed-use real estate development
   
• Developed and maintain an online newsroom as part of a national client's website to highlight media coverage that reinforces the firm's corporate positioning to media, investors, customers, employees and others
   
• Helped a newly public company leverage opportunities created by its IPO to tell its story to a more interested community of potential customers and investors
   
• Developed an interactive roadshow presentation to educate media covering a client company's industry about why the organization has a sustainable business model, what accounts for the company's success and why future products are likely to succeed

Communications

• Created a biennial report for a national trade association; the process included developing criteria for the organization to determine its most significant accomplishments
   
• Managed and maintain content for a national company's intranet site, including evolving the site map to meet changing organizational needs and demonstrating the site to employees at various company offices
   
• Developed a website for a public-private partnership including 10 national real estate organizations
   
• Crafted an outline for a presentation demonstrating to federal officials the benefits of a government program
   
• Established an email-newsletter communications program for a national client with over 100,000 customers

Research

• Helped a national services company demonstrate the effectiveness of its products and services by researching and documenting customer success stories, which have been packaged for the media and otherwise integrated into the company's marketing and corporate communications
   
• Surveyed constituents of a national membership organization on the future direction of key plans and programs
   
• Conducted a marketplace positioning study for one of the largest commercial real estate services organizations in the world; the study included interviews with dozens of employees, customers and vendor-partners