What is Corporate Storytelling?
Corporate storytelling is how the most successful companies use marketing and communications to move their businesses ahead.
Corporate storytelling is about winning...
- Acceptance of a new product, service or idea
- Higher revenues and shareholder returns
- Clear understanding of your value proposition
- Premium pricing
It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably.
And it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every communication they produce and action they take.
Corporate storytelling relies on facts, never fiction, and is grounded in meticulous competitive and market research.
Want to know more about corporate storytelling? Read "A Good Story" by following this link
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