Welcome to the wired world, where every day three million new web pages are published, the average professional receives dozens of email messages, and the typical consumer is exposed to hundreds of advertisements.

In this environment, it's not enough to have a good story. The story must be told well (and told again and again) if it's to be absorbed by your targets and resonate.

Content Development and Project Management
The Corporate Storyteller helps clients develop and tell better, more differentiated stories. We develop marketing strategies and communications that create buzz, build brands, establish reputations and generate sales — so companies like yours can be understood and successful. We provide counsel, develop content and manage projects and programs of all sizes. Specialties include:

• Corporate and organizational story development
  Including "brand" positioning, positioning statement development and visual/graphic identity (based on qualitative and competitive research, business plan review, and other internal and external analysis)
   
• Media relations (corporate, product, event)
  Media campaign planning and outreach, print and video news release research and development, media event planning and implementation, B-roll development and media relations results measurement
   
• Marketing communications/advertising/promotions
  Corporate and product collateral (including brochures), advertising and direct-mail (including online advertising)
   
• Web and multimedia communications
  Mapping and content development of corporate websites, including search-engine optimization, and intranet/extranet planning and project management; multimedia presentations
   
• Research
  Market/competitive research, customer interviews, surveys, focus groups
   
• Financial communications/annual reports
  Annual report content development and project management, speechwriting, bylined articles and op-ed pieces, and other investor communications (reflecting SEC "Plain English" disclosure standards)

The Corporate Storyteller partners with a variety of graphic design, web programming and other production firms across the U.S.

*With Respect to Jack Trout, a Pioneer in Positioning